Description
Electronic Book Downloadable Version
What if your next campaign didn’t just hit its goal — but energized your entire organization?
Too many nonprofit campaigns rely on outdated tactics, lackluster messaging, and vague plans that leave staff overwhelmed and donors uninspired. Getting to the Yes: Creating a Compelling Campaign changes that. This is the practical, no-fluff playbook for building campaigns that spark momentum, invite investment, and move your mission forward.
Whether you’re leading a capital effort, growing your endowment, or launching a multi-year initiative, this guide walks you step-by-step through what it takes to plan, launch, and sustain a campaign that gets results—and gets remembered.
Written by Kimberly A. Dye, nationally recognized fundraising strategist and author of Getting to the Yes: A Guide for the Fundraising Professional, this book is a masterclass in building campaigns that don’t just meet the mark—they exceed expectations.
